Tuesday, February 20, 2018

Tag Archives: advertising

Americans to come Down Under following Super Bowl

The United States is Australia’s second largest market for spend and third largest for arrivals, with close to 780,000 American visitors spending $3.7 billion per year in Australia. Hotels could soon see even more American guests, with the launch of a new campaign at the Super Bowl.

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Taking another look at Airbnb’s advertising

I have to hand it to the folks running Airbnb. Their brilliance in communicating their message makes all of us in the hotel business look a bit amateurish. And incredibly for that matter, Airbnb's latest TV missive has nothing to do with travel or even accommodations.

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4 things every hotel should be doing on Facebook now

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com global website. But unfortunately, due to scale and volume, remote, corporate brand marketing teams are often unable to tell your property’s …

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Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns. Now more than ever, the social media networks are a …

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