Saturday, November 18, 2017

Tag Archives: Australia

A guide to cross channel marketing

Cross channel marketing. Those three words strike fear into the hearts of many accommodation providers. But it doesn’t have to be like that. Cross channel marketing isn’t as complicated as it sounds. Once you’ve got your head around the concept, it’s just a matter of harnessing the opportunities cross channel marketing provides to increase your customer base and loyalty to …

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Visit Sunshine Coast partners with Wotif for winter marketing

Visit Sunshine Coast has launched a new version of its popular destination marketing campaign, Come to Life, with major discounts on accommodation, attractions and tours to attract visitors to the region over the winter period. Targeting southern states, the Come to Life ‘2.0’ brand campaign includes television commercials, still photography, print and a major online campaign through Wotif. Bookings need to be …

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Tourism’s web wonder woman named as digital champion

Tourism Tribe’s chief digital officer and digital strategist, Fabienne Wintle, has earned the title of digital champion in the Advance Queensland Community Digital Champions program. The Queensland Government program recognises individuals who undertake activities within their communities to help improve Queensland’s digital literacy and digital adoption. Nominated by the Tourism Division, Department of Tourism, Major Events, Small Business and the …

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Discovery Parks appoints four key executive positions

Australia’s largest owner and operator of holiday and accommodation parks, Discovery Parks has announced the appointment of four key executive positions. The announcement comes off the back of a huge 2016 – which saw the company purchase rival operator Aspen Parks. Adam Koch has been appointed as Chief Operating Officer with significant International and Domestic experience spanning the retail, finance …

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Study reveals the most Instagrammed locations around the world

Sydney Opera House has come in at number 41 and Fiordland National Park on New Zealand’s South Island has ranked at Number 39 in a new study on the Most Instagrammed Tourist Attractions in the world. The study, by TravelBird ranked 470 attractions in countries around the world based on the number of hashtags on the social media platform. With …

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Invictus expected to hit Sydney room occupancy

Room occupancy in Sydney can expect a hit next year when the 4th Annual Invictus Games comes to town from October 18-29, 2018. To help prepare you for the influx of patrons, here are some key facts about the games you might not have known. HRH Prince Henry of Wales (Prince Harry) is the Patron and Founder of the Invictus Games, …

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Qantas named ‘most attractive employer’ in Australia

Qantas has been awarded Australia’s top employer in the Randstad Awards and aviation taking out the most attractive sector for the fourth year in a row. Qantas beat the VIC Government and the ABC to second and third spots respectively, with aviation being named the top sector thanks to financial stability, reputation and travel opportunities. Australians rewarded Qantas for innovation with …

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Classic Holidays rallies behind dust and dollars for Endeavour Foundation

Classic Holidays’ CEO Ramy Filo and Resort Operations’ Morrison Duncan will get behind the wheel as ‘Team Classic’ for the fourth year in 2017, raising Dust and Dollars for Endeavour Foundation. The duo will once again gear up the ‘Silver Gremlin’ and battle the eight day event in the Great Endeavour Rally Coral Sea Adventure from Yeppoon to Hervey Bay …

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Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

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The renovation equation: turning new rooms into new profit margins

Maintaining facilities to the standards expected by guests, and determining how and when to upgrade those facilities, is one of the biggest challenges faced by any accom owner. It is a simple fact that eventually every property will need an upgrade. However, there are strategies that can be followed to minimise disruptions and maximise the potential benefits of a renovation. Accom owners that …

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