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bookings

Choice sells ‘book direct’ through humorous TV ad blitz

Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…

Schwartz wants Airbnb evicted from Hilton

Hotel tycoon Jerry Schwartz has taken ownership of the five-star Hilton Surfers Paradise - and wants to restore its reputation…

Train your staff to capture direct bookings

Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to…

Value of brand shrinking as reviews and price dominate

Price and guest ratings carry more weight than brand as key attributes to accom selection, says a new study, with…

Three reasons why Facebook & Instagram dominate accom marketing

Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.

Perth chiefs push staycations as prices plunge

New hotels are causing plummeting occupancy levels across Perth and forcing accommodation to offer some of the lowest nightly pricing…

Accom powering up to drive off-season occupancy

W Brisbane is toning up its marketing efforts through a new fitness drive for guests which includes "wildly fun" silent…

Four things accom can learn from good destination marketers

When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much…

The real opportunity in ‘voice’ is human engagement

I often use voice-to-text and also have an Amazon Alexa device that I use to check the weather forecast or…

Which regions are driving Australian tourism?

Expedia Group has revealed Australia’s top ten fastest growing regional destinations for international demand, and six are in New South…

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