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Year in review: Hotel marketing trends that dominated in 2019

It’s been a big year in our industry, and each hotel I worked with has enjoyed some great wins or…

Expedia’s leaders ousted after “disappointing” results

Mark Okerstrom, the high-profile CEO of Expedia, has resigned along with Chief Financial Officer Alan Pickerill following a stoush over…

Booking.com opens 90,000 destinations to crypto payments

Booking.com has partnered with cryptocurrency-friendly platform Travala to open up its accom inventory worldwide to Bitcoin-style payments.

The pop-up wars: Why personalisation matters

The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…

Short stays helping drive accom businesses to the wall, study suggests

Airbnb-style rentals have contributed to the loss of more than 400 accommodation businesses across Australia over the last five years,…

The power of backlinks for your accom business

One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…

What hoteliers can do to increase their online conversions

What can the hoteliers do to increase their online conversions? It begins with separating your online audience into bookers and browsers...

Turn slow times into brand-enhancing opportunities

Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that…

Melbourne occupancy lowest in six years

Hundreds of new hotels rooms across Melbourne are driving occupancy to new lows despite increased guest demand, figures show

The power shift making accom rethink its focus

There’s a quiet revolution happening in accom - the rise of the female traveller.

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