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bookings

Kiwi family wins apology for “dirtiest guests of all time” slur

A Kiwi family accused of being “the dirtiest guests of all time” by their accommodation hosts have won an apology…

Four things accom can do to improve reviews

How can you ensure your hotel remains competitive in the ever expanding landscape of hotel review sites?

Major holiday company collapses, threatening 50,000 bookings

A British holiday company which offers Australian hotel breaks among its package options has collapsed, leaving the bookings of more…

Value, pricing and the guest…

A key revenue management strategy is to measure what our customers value and capture their willingness to pay through a…

Why influencer marketing works

Earlier in 2019, Edelman published its annual Trust Barometer along with its In Brands We Trust report, which both gather data about how…

Accom in limbo over alleged OTA abuses

Accom operators are crying out for industry help to tackle latest OTA issues, more than a year after the ACCC…

Accom marketing: Let your goals be your guide

Every year, budgeting season rolls around and every year hotel marketers return to their crystal balls, asking themselves: “Just how…

How to stand out in a crowd of competitors

The hotel industry can be a fierce battlefield, especially as home sharing rises as a disrupter in an already cluttered…

Technology will be the differentiator for seamless guest experience in hotels

Hotel guests have never had a greater availability of choice when it comes to rooms.

Why Amazon should acquire Airbnb, and it’s not for the love of travel

If and when Amazon makes the acquisition of Airbnb, it will not be entering it for the love of travel…

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