bookings
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Developments
Choice sells ‘book direct’ through humorous TV ad blitz
Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…
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Developments
Schwartz wants Airbnb evicted from Hilton
Hotel tycoon Jerry Schwartz has taken ownership of the five-star Hilton Surfers Paradise - and wants to restore its reputation…
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Industry
Train your staff to capture direct bookings
Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to…
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Industry
Value of brand shrinking as reviews and price dominate
Price and guest ratings carry more weight than brand as key attributes to accom selection, says a new study, with…
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Industry
Three reasons why Facebook & Instagram dominate accom marketing
Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.
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Developments
Perth chiefs push staycations as prices plunge
New hotels are causing plummeting occupancy levels across Perth and forcing accommodation to offer some of the lowest nightly pricing…
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Developments
Accom powering up to drive off-season occupancy
W Brisbane is toning up its marketing efforts through a new fitness drive for guests which includes "wildly fun" silent…
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Industry
Four things accom can learn from good destination marketers
When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much…
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Industry voices
The real opportunity in ‘voice’ is human engagement
I often use voice-to-text and also have an Amazon Alexa device that I use to check the weather forecast or…
Read More Which regions are driving Australian tourism?
Expedia Group has revealed Australia’s top ten fastest growing regional destinations for international demand, and six are in New South…
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