bookings
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Developments
Year in review: Hotel marketing trends that dominated in 2019
It’s been a big year in our industry, and each hotel I worked with has enjoyed some great wins or…
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Developments
Expedia’s leaders ousted after “disappointing” results
Mark Okerstrom, the high-profile CEO of Expedia, has resigned along with Chief Financial Officer Alan Pickerill following a stoush over…
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Developments
Booking.com opens 90,000 destinations to crypto payments
Booking.com has partnered with cryptocurrency-friendly platform Travala to open up its accom inventory worldwide to Bitcoin-style payments.
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Industry
The pop-up wars: Why personalisation matters
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…
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Industry
Short stays helping drive accom businesses to the wall, study suggests
Airbnb-style rentals have contributed to the loss of more than 400 accommodation businesses across Australia over the last five years,…
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Industry
The power of backlinks for your accom business
One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…
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Industry
What hoteliers can do to increase their online conversions
What can the hoteliers do to increase their online conversions? It begins with separating your online audience into bookers and browsers...
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Industry
Turn slow times into brand-enhancing opportunities
Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that…
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Developments
Melbourne occupancy lowest in six years
Hundreds of new hotels rooms across Melbourne are driving occupancy to new lows despite increased guest demand, figures show
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Developments
The power shift making accom rethink its focus
There’s a quiet revolution happening in accom - the rise of the female traveller.
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