Wednesday, October 17, 2018

Tag Archives: branding

Where’s your wolf pack?

Whether you’re a lone wolf or team player, there’s always something to be said for power in numbers. Branding of some sort is close to unavoidable in the accommodation sector.

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Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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New brand is now franchise-ready

InterContinental Hotels Group has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior and guest room.

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