branding
-
Developments
Accor to cash in on Sunshine Coast boom
A former Best Western hotel at Kawana Waters on the Sunshine Coast has been relaunched under the Mercure brand in…
Read More -
Industry
Tapping into the bottled water revolution
Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.
Read More -
News
Say g’day to Australia’s newest, largest park network
In a move that promises to transform Australia’s caravan and camping sector, Discovery Parks has acquired the Top Parks brand,…
Read More -
News
Country Inns gets a name change
Country Inns & Suites By Carlson has announced a change of name.
Read More -
News
DOSMs’ new year checklist
Some DOSMs are good, some are great… and some are working hard to improve.
Read More -
Industry
Where’s your wolf pack?
Whether you’re a lone wolf or team player, there’s always something to be said for power in numbers. Branding of some…
Read More -
News
Best Western launches new economy brand in Australia
accomnews confirms that SureStay is Best Western's new regionally focused, economy hotel brand. “We estimate there are 2000 economy hotels…
Read More -
News
Converting guests to loyal brand advocates
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have…
Read More -
News
A new take on going local
Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by…
Read More -
News
New brand is now franchise-ready
InterContinental Hotels Group has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of…
Read More