Saturday, November 18, 2017

Tag Archives: branding

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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New brand is now franchise-ready

InterContinental Hotels Group has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of the hotel exterior and guest room.

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AccorHotels makes a move in Mudgee

AccorHotels has announced that Parklands Resort and Conference Centre has joined the AccorHotels portfolio. The hotel will undergo a refurbishment to bring it in-line with the Mercure brand standards, and the hotel will rebrand to Mercure Mudgee in 2018.

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Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

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