brandingAccor to cash in on Sunshine Coast boom 4 years ago A former Best Western hotel at Kawana Waters on the Sunshine Coast has been relaunched under the Mercure brand in…Tapping into the bottled water revolution 5 years ago Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.Say g’day to Australia’s newest, largest park network 6 years ago In a move that promises to transform Australia’s caravan and camping sector, Discovery Parks has acquired the Top Parks brand,…Country Inns gets a name change 6 years ago Country Inns & Suites By Carlson has announced a change of name. DOSMs’ new year checklist 6 years ago Some DOSMs are good, some are great… and some are working hard to improve.Where’s your wolf pack? 6 years ago Whether you’re a lone wolf or team player, there’s always something to be said for power in numbers. Branding of some…Best Western launches new economy brand in Australia 6 years ago accomnews confirms that SureStay is Best Western's new regionally focused, economy hotel brand. “We estimate there are 2000 economy hotels…Converting guests to loyal brand advocates 7 years ago Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have…A new take on going local 7 years ago Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by…New brand is now franchise-ready 7 years ago InterContinental Hotels Group has revealed the name of its new high-quality midscale brand, avid hotels, alongside a brand logo and renderings of…Next»