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branding

Best Western expands Australian network

Best Western continues to expand, and as such has welcomed two new properties in Western Australia to its hotels and…

AccorHotels expands luxury and upscale portfolio

AccorHotels is strengthening its Asia Pacific presence in the luxury hotel space with six confirmed luxury and upscale openings in…

Crowne Plaza Adelaide to become Pullman Adelaide in October 2017

AccorHotels has announced it will take over the management of Crowne Plaza Adelaide and rebrand the hotel to Pullman Adelaide…

AccorHotels makes a move in Mudgee

AccorHotels has announced that Parklands Resort and Conference Centre has joined the AccorHotels portfolio. The hotel will undergo a refurbishment…

Hilton reports second quarter results with development focus

Hilton Worldwide Holdings Inc. has reported its second quarter 2017 results.

Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing…

The five dumbest hotel website design mistakes

Hotel website design is much more than pretty pictures…

Ten things that matter to hotel marketers now

Hotel marketing has never been so cluttered and noisy. Every week it seems as if there is something new and…

Staybridge Suites launches new and ‘hugely different’ brand campaign

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the launch of the newest Staybridge Suites brand campaign, Hugely…

Grand Mercure rebrands to become The Sebel Residences

AccorHotels has rebranded the Grand Mercure Apartments Docklands in Melbourne to The Sebel Residences, Melbourne Docklands effective 6 February 2017.…

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