direct bookings
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Developments
Direct bookings vs OTAs: What Europe says
In April, Independent Hotel Show Amsterdam and Avvio conducted a research project to explore how the industry feels about the…
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Industry
Scathing talk on damaging impact of online giants
AAoA's Richard Munro argues that while tourism is a $52.9bn industry in Australia, multinational internet corporations are making huge profits…
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Industry
Could the ‘modern’ guidebook increase direct bookings?
I recently found myself in rather an unusual situation - sitting on the couch, dreaming about a holiday, with a…
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Industry
Tap into consumer fears about OTAs
Stop competing on rates. Win back bookings from OTAs by reminding guests of how unreliable, uncertain and problematic OTA reservations…
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Industry
We’re using the wrong message to fight OTAs
Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is…
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Industry
Winning the race for online bookings comes down to customer experience
Online bookings for hotels have exploded over the past five years in part due to the growth in smart devices,…
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Marketing
7 reasons your staff need the help of a channel manager
Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not…
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