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Tag Archives: events

Can too many options annoy guests?

Travellers presented with an overwhelming choice of holiday destinations are more likely to be dissatisfied with the one they ultimately select, according to research by The University of Sydney Business School. A research article titled Too many destinations to visit: Tourists’ dilemma? also says the problem has been aggravated by the internet, and calls on travel companies to proactively guide …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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Popular Adelaide hotel gets a major makeover

The vibrancy of Adelaide’s West End continues to grow with council investing more than $2 million on the Hindley Street West redevelopment and the popular BreakFree Adelaide undergoing a $800,000 transformation. The renovation, now in its final stages, has included significant upgrades to guest rooms, conference facilities and common areas. The 142-apartment property has had each of its kitchens modernised …

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Asia Pacific hotel pipeline for March 2017

STR’s March 2017 Pipeline Report shows 583,054 rooms in 2,611 hotel projects Under Contract in the Asia Pacific region. The total represents a 1.6% decrease in rooms Under Contract compared with March 2016. Under Contract data includes projects in the In Construction, Final Planning and Planning stages but does not include projects in the Unconfirmed stage. The region reported 267,986 …

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BIG4 Holiday Parks launches .CN website to attract Chinese visitors

In an Australian first, BIG4 Holiday Parks has launched the holiday park sector’s first Chinese registered .CN website, BIG4.cn, to help attract more Chinese visitors to the lure of authentic Australian self-drive holiday experiences. The move is in response to the fact an increasing number of Australia’s record 1.2 million Chinese visitors are free and independent travellers (FIT), and they’re …

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Sustainable tips to satiate guests after Earth Day

To celebrate Earth Day this Saturday, 22 April, Booking.com has released findings from its global Sustainable Travel Report and Australia is leading the way with some of the best places to stay for eco-tourism. Pepijn Rijvers, CMO at Booking.com said: “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with …

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Every cloud has a silver lining…

The ‘cloud’ is a household term for the majority of Australians in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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