Monday, June 18, 2018

Tag Archives: events

Australia’s newest hotel brand to debut in Sydney

Crown Group is putting the finishing touches on its new hotel brand, Skye Hotel Suites in Parramatta. Set to open in early 2017, Skye Hotel Suites offers 72 luxury suites overlooking Sydney within the new V by Crown Group, a 28-storey luxury residential and commercial development known as Parramatta’s “Vertical Village.” “We can’t wait to welcome our first guests to …

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Choice Hotels adds Breeze Mooloolaba to franchise group

Choice Hotels Asia-Pac, one of Australia’s largest hotel franchise groups has announced the addition of Breeze Mooloolaba, an Ascend Hotel Collection Member, to its portfolio in Queensland. Mooloolaba’s newest luxury resort offers 30 one and two bedroom, self-contained apartments, spanning over 10 levels with pool, spa and recreational areas. The latest Ascend Hotel Collection Member is situated opposite Mooloolaba beach. …

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4 paradoxes driving guest decisions

In this environment, customers do not want either/or solutions: they want the best of both worlds where the best trade-off is no trade-off. IHG’s latest research has identified four paradoxes that are driving the decisions customers make in a landscape constantly changing through advances in technology. The hotel group launched its 2017 trends report – The Uncompromising Customer: Addressing the …

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Oaks Hotels & Resorts unveils travel trend predictions for 2017

As travellers become increasingly savvy when it comes to stretching their holiday dollar, Oaks Hotels & Resorts is predicting a rise in mid-week stays across its leisure property portfolio. Perfect for those who have plenty of flexibility when it comes to choosing dates, the benefits of staying mid-week are vast – from enjoying sizable savings on accommodation, to kicking back …

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Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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When millennials grow up: Part One

Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a …

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Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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New year’s resolution: read one industry article every day

December is a time of gifts, holiday feasts and resolutions for the coming New Year. Instead of posting a listicle of sorts with a dozen viable self-improvement tips, I want you to focus on just one. And in order for it to properly sink in, unencumbered by the noise of thousands of other resolution articles, I’m giving it to you …

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