Wednesday, April 25, 2018

Tag Archives: events

Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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When millennials grow up: Part One

Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a …

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Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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New year’s resolution: read one industry article every day

December is a time of gifts, holiday feasts and resolutions for the coming New Year. Instead of posting a listicle of sorts with a dozen viable self-improvement tips, I want you to focus on just one. And in order for it to properly sink in, unencumbered by the noise of thousands of other resolution articles, I’m giving it to you …

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Qantas named world’s safest airline

The top 20 safest airlines for 2017 have been listed by AirlineRatings.com from the 425 airlines it monitors. Top of the list for the fourth-year running is Australia’s Qantas, which has a fatality free record in the jet era.  Making up the top 20 in alphabetical order are; Air New Zealand, Alaska Airlines, All Nippon Airways, British Airways, Cathay Pacific …

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New Aussie travel agency rebrand targets travellers over 50

Now known as Seniors Holiday Travel Team, the new branding has been designed to appeal to the ever-growing market of over 50s who are frequent travellers, both within Australia and abroad. A proud Australian travel agency operating since 1998, founder and CEO, Perry Morcombe has been at the helm from the very beginning, and still has a real passion for …

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5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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A complaint is like a carrot…

Recently I was asked by a long-term client to offer a training module specific to handing guest complaints.  Now I’ve always covered service recovery as part of my existing hospitality excellence training, focusing on using proactive hospitality and anticipating needs in order to avoid complaints before the occur. However, this resort client’s staff had already been through that many times …

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Holiday performance growth high for Melbourne as December 2016 data released

STR’s preliminary December 2016 data for Melbourne, Australia, indicates overall performance growth driven by rate. Based on daily data from December, Melbourne reported the following in year-over-year comparisons: Supply: +3.2% Demand: +1.5% Occupancy: -1.7% to 80.8% Average daily rate (ADR): +3.1% to AUD190.50 Revenue per available room (RevPAR): +1.4% to AUD153.91 STR analysts attribute the market’s monthly decline in occupancy …

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