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Tag Archives: google

A guide to cross channel marketing

Cross channel marketing. Those three words strike fear into the hearts of many accommodation providers. But it doesn’t have to be like that. Cross channel marketing isn’t as complicated as it sounds. Once you’ve got your head around the concept, it’s just a matter of harnessing the opportunities cross channel marketing provides to increase your customer base and loyalty to …

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Mobile payments preferred by business travellers

The International Travel Management Study (ITMS) for 2017 has revealed almost half of business travellers worldwide have already made mobile payments (44 percent) and business travellers in the Asia Pacific region are even further ahead with 62 percent of all business travellers using this technology. However, although 44 percent have paid with a mobile device significantly more have made those …

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