The Gold Coast was Australia’s top performing hotel market in 2018, its hosting of the Commonwealth Games touted as a major driver for growth last year.
Read More »Cladding ban approved as states grapple with ongoing risks
States and territories have agreed to a nationwide construction ban on the use of combustible cladding.
Read More »Marketing for the ages: How to attract intergenerational guests
What happens when a hotel marketer wants to attract guests from across age groups?
Read More »Couple wins right to end tenancy because of offensive Airbnb neighbours
A New Zealand couple has won the right to shorten a fixed-term rental lease after becoming frightened by the behaviour of Airbnb guests in a neighbouring apartment.
Read More »Hotels talk on social media…but are they listening?
While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.
Read More »Crappy snaps: The holiday pics found in a seal’s poo
A slab of seal poo collected for scientific research in New Zealand has been found to contain a USB stick full of holiday snaps.
Read More »The pitfalls of epic hotel language fails
Translation fails can be downright hilarious, but they sure aren’t funny or amusing to a business owner whose brand has been tarnished. What causes translations to go awry? How can global marketers avoid being lost in translation?
Read More »Embrace Airbnb, Quest boss urges accom
The head of Australia’s largest serviced apartment group is urging the industry to embrace Airbnb.
Read More »Accom, what’s the one metric that matters?
As accommodation marketers, we have dozens of metrics to deal with….but we humbly suggest there’s one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded accom marketers. We fully recognize that …
Read More »Holiday homes targeted in tax rort clampdown
Holiday homes will be the focus of an Australian Tax Office crackdown on wrongly-claimed tax deductions.
Read More »