Tuesday, February 19, 2019

Tag Archives: guests

The pitfalls of epic hotel language fails

Translation fails can be downright hilarious, but they sure aren’t funny or amusing to a business owner whose brand has been tarnished. What causes translations to go awry? How can global marketers avoid being lost in translation?

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Accom, what’s the one metric that matters?

As accommodation marketers, we have dozens of metrics to deal with….but we humbly suggest there’s one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded accom marketers. We fully recognize that …

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