Saturday, October 21, 2017

Tag Archives: guests

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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When guests complain, be all EARS!

After trudging back to the desk, waiting in line, and reporting my frustrating experience, what I most often hear the colleague say is "okay sir, here you go!" or even worse, "no problem, I'll get you a new one".

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CRM success is built on partnerships

Participating in a recent panel discussion in Toronto sponsored by Global Hotel Alliance (GHA) alongside experts from Acxiom, Serenata, Oracle and Cendyn served to be a truly enlightening hour and half on the future of customer relationship management (CRM).

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Basic, better, best: low season revenue strategies

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend in food and beverage, spa, ancillary and more, to top up revenue.

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