Saturday, October 21, 2017

Tag Archives: Hotel branding

Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

Read More »

Master branding uniting hotels

With Mantra Group uniting its 128 properties across Australia, New Zealand, Bali and Hawaii, Accomnews spoke exclusively with the group’s public relations manager to find out what it means to consolidate a multi-branded portfolio into a single consumer brand, and how this impacts hotel owners and managers.

Read More »