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hotel marketing

Cut the fat to fast track mobile bookings

Cut out all unnecessary fields, steps, content, graphics, and clutter that stand in the way of streamlined mobile bookings.

Seven expert tweaks for your hotel’s PPC

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the…

A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by…

We need to talk about hotel marketing metrics

Unfortunately for hotel marketers, our industry is drowning in metrics.

Losing focus: six things hotel marketers should avoid

Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus.

The secret weapon page on your hotel website

Expedia, Priceline and all the others simply can’t keep up on every hotel’s policies and can’t compete for searches for…

Budgets are coming: 7 lessons from Game of Thrones

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on…

Why your hotel should ride the Instagram bandwagon

If you fancy bringing some of the 700 million Instagram users on an Insta-Holiday to your place, get an account…

10 simple strategies to increase direct bookings, revenue and profit

These simple strategies are very effective, yet come at no or little cost and will allow you to significantly increase…

The 7 traits of great hotel digital marketers

Hotel marketing requires a quirky blend of skills.

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