Sunday, October 21, 2018

Tag Archives: hotel marketing

Increase tourism funds or risk missing out, Victoria warned

Victoria should back a funding plan designed to boost tourism over the next four years or risk losing the hosting rights for major events, says a leading industry voice. The Accommodation Association of Australia is pressing Victoria’s political leaders to throw their support behind an enhanced four-year funding proposal for Visit Victoria and the Melbourne Convention Bureau. Association CEO Richard …

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Shark attacks fail to bite in WA tourism wave

It has been a roller-coaster April for Western Australia’s accommodation industry. The cancellation of the Margaret River Pro surfing event following shark attacks at local beaches undoubtedly put a hole in revenue for traders and accommodation houses and has thrown the future of the international event into doubt. The attacks may also prove a deterrent for holidaymakers independently of the …

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Ditch the marketing no-nos bringing you down

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel: add chat to your hotel website. Focus on this webpage as your SEO secret weapon. Try these tips on your mobile website, etc…

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A hotel marketer’s guide to CRM

As the guardian of the hotel’s brand, the marketing manager ensures that all guest communications are on brand and on message. Additionally, as a primary generator of demand, they use the CRM system to find opportunities to drive revenue and increase profits...

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4 things every hotel should be doing on Facebook now

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com global website. But unfortunately, due to scale and volume, remote, corporate brand marketing teams are often unable to tell your property’s …

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