Friday, February 23, 2018

Tag Archives: hotel marketing

How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

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Chinese tourists create high demand for Australian hoteliers

Australia has created an enticing formula to entice more Chinese tourists by adding more flights, offering 10-year visas and promoting a better exchange rate, however some Australian hoteliers feel there aren’t enough hotel rooms in the country to keep pace with demand from China and other large international markets. Chinese tourism to Australia is at a record high, with more …

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Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Hotel Indigo Melbourne Docklands announced for 2019

Intercontinental has signed a management agreement with family-run developer Salta Properties to open a 170-room Hotel Indigo in its new building in Docklands, the first bespoke Indigo brand hotel to open in Melbourne. The Indigo Hotel, to be included in a 26-level apartment building at 699 La Trobe Street, will be Intercontinental’s second offering of the brand in Australia and …

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Stay and Walk Sydney’s historic Tank Stream

Sydney’s newest international hotel, The Tank Stream, is offering visitors to Sydney an opportunity to combine contemporary comfort with accommodation – with a stay that includes a historical discovery tour. The tour traces the path of the city’s original life-source, the Tank Stream. When the First Fleet arrived in 1788, it was meant to have established the colony at Botany …

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Pullman & ibis Brisbane Airport on track for 1 October 2017 opening

Lord mayor of Brisbane, Graham Quirk officially toured the grounds of Pullman and ibis Brisbane Airport and said the 5 and 3.5-star hotels will give a significant boost to the local economy as well as act as a premier gateway to further exploration in the Sunshine State. Construction of Pullman and ibis Brisbane Airport and the adjoining 300-seat conference centre …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Kid campaign to launch at Oaks Oasis Resort, Sunshine Coast

Recently rated by travellers in Holidays with Kids 2016 ‘Top 10 Best Family Resorts’ awards, Oaks Oasis Resort offers a spectacular line-up of kid-friendly facilities for the youngest of guests right through to tweens and teens. Known as one of Australia’s top resorts for families, Oaks Oasis Resort on Queensland’s sparkling Sunshine Coast is set to become even more of …

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Welcoming the World has put the Sunshine Coast on the events map

The Sunshine Coast’s “best ever year” for major events has wrapped up with the successful staging of Wanderlust. Sunshine Coast Council’s Tourism, Sport and Major Events Portfolio Councillor Jason OPray said that 2016 had been an unprecedented year for major events, with the region hosting 60 major and regional events. “It’s been an amazing year for the Coast in terms …

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One task every GM should do right now to increase group sales revenues

With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are looking for ways to capture more of the market share of the business that is still out there. As I have explored many of my previous articles, the hotel sales environment has changed dramatically in recent years, yet hotel sales …

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