Saturday, October 20, 2018

Tag Archives: hotel marketing

What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: Evaluate the true needs of your hotel’s business mix We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

Read More »

Use different ads for different audiences

Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts by using behavioural targeting, which means delivering different ads that are tailored to the visitor’s actual behaviour or action on your hotel direct website. This ensures you are not wasting marketing dollars chasing a meeting planner with an ad about …

Read More »

7 reasons your staff need the help of a channel manager

Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not adapting with the times, chances are you will be left in the dust as your competitors capture the most motivated and interested travellers from across the globe. One system that is absolutely essential is a channel manager. Here are 7 …

Read More »

The one question that terrifies hotel marketers

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralysing question that can make even the most …

Read More »

5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

Read More »