Friday, February 23, 2018

Tag Archives: hoteliers

Basic, better, best: low season revenue strategies

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend in food and beverage, spa, ancillary and more, to top up revenue.

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Keeping your loo roll squared away

The modern toilet roll: an essential item across the Western world. We can thank the Brits for the paper product most of us know and appreciate; for, it is the British Perforated Paper Company that is credited with inventing a slightly cruder version way back in 1880.

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Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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