loyalty
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News
Converting guests to loyal brand advocates
Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have…
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Industry
How to benefit from joining a brand in 2016
In a sector set to boast the world’s largest hotel company thanks to that Marriott-Starwood merger, branding has become more…
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Industry
Loyalty program retooling focusses on personalisation
With online travel agents winning the war on accommodation bookings worldwide, hotel companies are revisiting loyalty programs as another marketing…
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