marketing
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News
Part 3: Where has all the profit gone?
In parts one and two of this series, we took you on a journey from ‘the good old days”, where…
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Industry
How marketing can help sales teams win vital group bookings
It’s important for sales and marketing teams to double down on the basics and zero in on the practical ways…
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Industry
COVID-19: How to deal with your property’s lost revenue
You cannot influence border restrictions, flight cancellations or the corporate travel bans due to the Coronavirus outbreak. But you can…
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Industry
Five copywriting tips to grow your conversions
“Every successful business person must be able to sell through the art of the written word” - Justin Ford
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Industry
Does isolation offer hope for embattled accom?
Prime minister Scott Morrison has announced all travellers to Australia will be quarantined for 14 days in a ramping up…
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News
Property Management: Where has all the profit gone?
In the mid 90s the internet was introduced to the masses, and no one could possibly comprehend the effect that…
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Industry
What’s the most challenging thing about accom SEO? Talking about accom SEO
Like a rumour of bed bugs that goes viral, search engine optimisation or SEO has haunted hotel marketers since the…
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Industry
Managing revenue amidst APAC travel restrictions
What should hoteliers consider when seeking to address the business challenges posed by the emergence of COVID-19?
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Industry
Decoding the guestprint: How to give guests what they want by knowing them well
Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.
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Developments
Coronavirus worse than fires, PM says, as national campaign launches overseas
Tourism Australia has released its new pitch to win back international visitors post-bushfires in a campaign welcomed by the industry…
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