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Thursday, May 25, 2017
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Tag Archives: marketing

EXCLUSIVE: Sarah McCully talks shifting development at Choice Hotels

The former general manager of Star Ratings and BIG4 alumnus spoke with accomnews about her brand-new role at Choice Hotels Asia-Pac, one of Australia’s largest hotel franchise groups. “Coming from BIG4, I believe that I have a foundation of knowledge on why people buy into a franchise as well as an understanding of what makes a franchise model successful,” she …

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Staybridge Suites launches new and ‘hugely different’ brand campaign

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the launch of the newest Staybridge Suites brand campaign, Hugely Different. Through the brand’s most extensive use of video assets to date, the multi-channel advertising campaign aims to show guests that Staybridge Suites is a different kind of hotel for a different kind of traveller. Though digital videos and radio …

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2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers. Many tech trends have already taken over in the hotel business, but some newer technologies that are beginning to show themselves are …

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Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Kid campaign to launch at Oaks Oasis Resort, Sunshine Coast

Recently rated by travellers in Holidays with Kids 2016 ‘Top 10 Best Family Resorts’ awards, Oaks Oasis Resort offers a spectacular line-up of kid-friendly facilities for the youngest of guests right through to tweens and teens. Known as one of Australia’s top resorts for families, Oaks Oasis Resort on Queensland’s sparkling Sunshine Coast is set to become even more of …

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Use different ads for different audiences

Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts by using behavioural targeting, which means delivering different ads that are tailored to the visitor’s actual behaviour or action on your hotel direct website. This ensures you are not wasting marketing dollars chasing a meeting planner with an ad about …

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Join the fun: go Pokemon crazy!

If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It exploded into our lives July 6 and presents us with yet another novel challenge but also an exciting marketing opportunity. The game sends usually socially awkward, phone clutching players out into the real world in search of virtual reality Pokemon …

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5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

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