marketing
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Developments
Coronavirus worse than fires, PM says, as national campaign launches overseas
Tourism Australia has released its new pitch to win back international visitors post-bushfires in a campaign welcomed by the industry…
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Management
Decoding the guestprint: How to give guests what they want by knowing them well
Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.
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Management
“Toughen up” industry expert tells struggling tourism sector
Tourism needs to stop relying on handouts and start doing its own heavy lifting, according to a former chair of…
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Developments
Property management: Where has all the profit gone?
It’s difficult to ignore the fact that over the last few decades, the accommodation industry has evolved drastically.
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Industry
$27m to aid Queensland tourism
Queensland has dedicated $27.25 million to helping businesses ride out the coronavirus threat, including funds to boost the state’s promotions…
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Management
Peak body slams “flawed” bed tax for struggling Cairns
A leading industry body has accused Cairns Regional Council of “flawed logic” over its plan to fund tourism promotion by…
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Developments
What will the vacation rental industry look like in 2020?
The vacation rental industry has gone through a lot of changes lately. The past year has seen new vacation rental…
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Industry
Owner “shattered” as Booking.com ignores pleas over serial reviewer
An accom owner has been forced to delist from Booking.com after the OTA refused to take down a series of…
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Management
Digital marketing vs digital sales: Why your accom needs both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred.
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Developments
Coronavirus as bad as bushfires, tourism body says, as it seeks another $76m
A peak tourism body says the impact of the coronavirus epidemic on local tourism is "on the same scale" as…
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