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marketing

Part 3: Where has all the profit gone?

In parts one and two of this series, we took you on a journey from ‘the good old days”, where…

How marketing can help sales teams win vital group bookings

It’s important for sales and marketing teams to double down on the basics and zero in on the practical ways…

COVID-19: How to deal with your property’s lost revenue

You cannot influence border restrictions, flight cancellations or the corporate travel bans due to the Coronavirus outbreak. But you can…

Five copywriting tips to grow your conversions

“Every successful business person must be able to sell through the art of the written word” - Justin Ford

Does isolation offer hope for embattled accom?

Prime minister Scott Morrison has announced all travellers to Australia will be quarantined for 14 days in a ramping up…

Property Management: Where has all the profit gone?

In the mid 90s the internet was introduced to the masses, and no one could possibly comprehend the effect that…

What’s the most challenging thing about accom SEO? Talking about accom SEO

Like a rumour of bed bugs that goes viral, search engine optimisation or SEO has haunted hotel marketers since the…

Managing revenue amidst APAC travel restrictions

What should hoteliers consider when seeking to address the business challenges posed by the emergence of COVID-19?

Decoding the guestprint: How to give guests what they want by knowing them well

Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.

Coronavirus worse than fires, PM says, as national campaign launches overseas

Tourism Australia has released its new pitch to win back international visitors post-bushfires in a campaign welcomed by the industry…

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