marketing78 billion reasons hotel marketers aren’t spending enough to sell weddings 5 years ago The wedding industry is booming, yet accom marketers continue to baulk at the idea of dedicating additional resources and marketing…Accom marketing: Let your goals be your guide 5 years ago Every year, budgeting season rolls around and every year hotel marketers return to their crystal balls, asking themselves: “Just how…Create a great website that converts lookers to bookers 5 years ago Your hotel website gives potential travellers a chance to view the most important aspects of your property. Your website should be…Why travel intent products are baffling accom 5 years ago In the war to shift share away from the OTAs and maximise direct bookings, hotel marketers have become tactical experts…Queensland travel agent found guilty of bookings scam 5 years ago A Gold Coast travel agency has been fined twice this year for failing to deliver pre-paid holidays in a scam…Novotel labelled a “brand bully” over challenge to tiny rival 5 years ago Novotel is threatening to close down a caravan park perched on a Melbourne rooftop, taking legal action over a name…NSW budget cut branded “short-sighted” and “a kick to the tourism industry” 5 years ago Two leading industry bodies have condemned a $35 million cut to Destination NSW funding imposed by the state government this…Airbnb backs Aussie country pubs with $250,000 5 years ago The company responsible for half a billion guest check-ins globally is looking to revive bookings for five Aussie pubs at…Eight key elements for an effective hashtag 5 years ago When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.Starting over? Six digital rebranding strategies to give your accom a head start 5 years ago When rebranding, deflagging or changing ownership, it’s tempting to just wipe the slate clean and start fresh.Next»« Previous