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marketing

World-first infinity pool floated to top luxury hotel

A luxury hotel skyscraper in London may be topped with the world’s first 360-degree swimming pool.

Google vs TripAdvisor: Whose reviews matter most?

The clout of hotel review aggregators continues to grow, including the bigwigs Google and TripAdvisor. The question is, are you…

Why invest in an accom franchise?

Many people come into accom management from completely different careers: entrepreneurial and resourceful, yes, but green when it comes to…

How do you optimise your website for voice search?

In 2016, web marketing studies estimated that 20 percent of mobile users had already performed a voice search online. This…

Support your accom’s F&B with four easy tactics

Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces…

Selling the message of exciting, dynamic, rewarding careers

Across the hotel industry we are hearing many stories of businesses concerned about where their future workforce will come from.

Accom: What you need to know about Facebook, Instagram and WhatsApp

The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels…

Learn the marketing moves to capture new audiences

One of the biggest mistakes accommodation marketers make when planning ad campaigns and promotional offers are building these campaigns around…

Hotel beds of rich and famous prompt guest love-ins

One is an heir apparent and and the other rock royalty - and both are selling guest rooms on the…

Ovolo riding high on Australian micro wave

Ovolo is embracing the ‘small is beautiful’ concept with the unveiling of 17 new rooms at Canberra's Ovolo Nishi and…

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