marketingBest Western goes soft as Veriu, Accor hit the spotlight 5 years ago Best Western has announced the first six hotels to fall under its ‘soft brand’ SureStay Collection by Best Western in…Four Instagram trends for travel marketing in 2019 5 years ago While Facebook continues to struggle with one controversy after the other, Instagram represents without a doubt its silver lining.Price wars – their impact and value in accom 5 years ago Competition exists in every industry. Regardless of how niche a product/service you create, there will always be someone else who…Choice sells ‘book direct’ through humorous TV ad blitz 5 years ago Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…How bathroom amenities tell your story 5 years ago Matching guestroom amenities to your property can have a surprisingly profound impact.Online reviews still important, but craze slowing down 5 years ago Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…Three reasons why Facebook & Instagram dominate accom marketing 5 years ago Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.Tourism Australia in a pickle over free lunch ad 5 years ago Tourism Australia sparked a social media storm when it advertised for photo shoot models - with the only payment being…Accom powering up to drive off-season occupancy 5 years ago W Brisbane is toning up its marketing efforts through a new fitness drive for guests which includes "wildly fun" silent…Four things accom can learn from good destination marketers 5 years ago When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much…Next»« Previous