marketing

Hilton has launched its Australian debut of an Anna Kendrick-led ad campaign focused on addressing consumer frustrations and driving direct…

A lake in Melbourne’s Westgate Park has become the ultimate selfie backdrop after turning bright pink - but its blushing…

A vital and powerful psychological trigger is likeability. The more likeable and relatable your accommodation  comes off, the more profitable…

As travel becomes increasingly mobile-centric, accom properties have begun utilising mobile apps to drive loyalty and guest engagement. In reality,…

Google has launched a full destination search site for hotel listings in a move that could seriously shake up online…

In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to…

There’s no point trying to impress today’s travellers with gadgetry. Most already carry around the tech equivalent of a Swiss…

One of the most frequently uttered accommodation marketing catchphrases of recent years has been 'selling experiences', but while many marketers…

According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your…

Leading accom bodies have challenged the Coalition to match Labor's pledge to end rate parity.