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marketing

Choice hands over whole hotel in ultimate giveaway

Choice Hotels Asia-Pac has taken guest giveaways to a whole new level by offering an entire hotel to one lucky…

Australia attracts lion’s share of world’s biggest tourism spenders

Australia is the most favoured destination globally for cashed-up international tourists, according to our national tourism body.

Supermodel grounded in tropical tourism wellness drive

Wellness is the hook for a new Tropical North Queensland marketing push which features supermodel Samantha Harris inviting stressed city…

OTAs using “brutal” new tactics to drive down room rates

Expedia and Booking.com are forcing price discounts on Australian accommodation operators in an aggressive new push condemned by industry leaders…

Tapping into the bottled water revolution

Australians buy $700 million of bottled water annually - despite the fact that it flows freely from every household tap.

Interest “massively there” for major events showcase

Hospitality leaders from throughout Asia-Pacific met in Melbourne this week for a convention designed to showcase the region’s best event…

Tourism body denies Expedia negligence claims

A Queensland tourism authority has hit back at claims of incompetence over its partnering of US OTA giants on regional…

Marketing for the ages: How to attract intergenerational guests

What happens when a hotel marketer wants to attract guests from across age groups? 

Airbnb hotel listings see explosive global growth

Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it…

Landmark UK ruling ends misleading OTA practices

The UK’s Competition and Markets Authority has moved against six key booking agencies to end pressure selling, hidden charges, misleading…

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