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marketing

Hotels talk on social media…but are they listening?

While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.

Government commits $11m to lure cashed up tourists

Big-spending Chinese tour groups are the target of an $11 million funding boost likely to “pay for itself many times…

Wining, dining and corporate gifts: Is hospitality guilty of buying favours?

Australia’s politicians and rule-makers have come under scrutiny this week for allowing and accepting undisclosed gifts from the industries they…

The five pivotal steps to finding the right social media influencer for your property

For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property,…

Five examples of accommodation website innovation

It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital…

She’ll be right: Why Australia rates top for holiday chill

Quality of life and a laissez-faire attitude see us rank high on the global ladder, with a strong placing overall…

Australia voted “world’s most instagrammable”

Australia has been designated the world’s most Instagrammable destination.

Are we on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted…

Hold the phone: The marketing tactic accom should be dialling up

Today’s meeting planners are relying less on hotel sales teams to help find venues and more on their own online…

How to free up your staff for the important stuff

Chances are that if you take a good hard look at how accom salespeople spend their work days, there are…

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