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marketing

Accom has made a mess of Instagram, let’s clean it up

The importance of your accommodation's Instagram page is growing in lockstep with the popularity of the social media platform. Rest…

Suiting the suits: What business travellers want

Business travellers shop around for accommodation and value loyalty perks, new research shows.

Why being ‘China ready’ matters

Due to the inspired marketing strategies of Tourism Australia and the state tourism boards, Australia attracts China’s big spenders.

Tourism organisation slammed as “out of touch” over campaign

A Port Douglas accommodation group has slated the local tourism authority for an advertising campaign it calls a “blatant act…

Motto the new word in budget travel

A new breed of budget travel is emerging which could see the demise of smelly dorms laden with twenty-somethings camped…

10 essentials of a killer accommodation website

There are a number of proven elements that when applied consistently, can transform a hotel website into a true market…

Major sporting events a big win for regions

Destination NSW is delivering on a promise to target regional visitor growth with the announcement that four top-line sporting events…

Accom group’s off-the-wall plan to encourage bookings

Art Series Hotels are bringing some ‘street’ to their upscale brand by inviting guests to grab a spray can, mask…

Intimate the new ultimate in Aus luxury travel market

Luxury travel is no longer the reserve of the very wealthy - the luxe travellers of today are younger, more…

Holiday parks targeted in Australian booking first

Caravan and camping business are the target of a new Australian booking channel and website solution designed to increase online…

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