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marketing

Five uncommon tips for getting great guest reviews

Guest reviews are critical to an accommodation provider's success.

Why Australia is getting an upgrade

“Australia is consistently recognised as being home to clean and green produce, a beautiful environment, and an unsurpassed quality of…

Meet the robot suitcase likened to a sherpa, ballerina and R2D2

Its two tyres and large tipped-over-cylinder design mean it has zero turning radius. As co-founder Jeffrey Schnapp boasts: "It can…

Tips to boost your TripAdvisor rank

The current version of the algorithm is based on assessing three areas: quality, recency and quantity. Let’s look at how…

Amazon scarier than Airbnb say hotel chiefs

Google, Facebook and Amazon are far bigger threats to the accommodation industry than Airbnb,  a group of industry leaders has…

Toning your ABS: How to maximise booking revenue

What does attribute-based shopping mean for accommodation?

Airbnb cuts 80 percent of listings as government axe falls

"This stinks - and that’s an understatement," Airbnb said in a statement, adding it would fully refund cancelled reservations and…

Book NOW for a masterclass with Australia’s marketing experts

Buy a $49.99 ticket now and meet with marketing experts from Google, Airbnb, HiRUM, Snapshot, TrustYou and CartStack at a…

The luxury resort panned by guests

A luxury hotel owned by one of Australia’s largest accommodation chains has been condemned by guests as filthy and worse…

Which direct booking incentives actually work?

The question is: What’s specifically working right now to motivate consumers to book direct?

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