X

marketing

Booking.com prompts pricing fears with ‘genius’ policy

Booking.com is looking to expand its ‘genius rates’ across affiliates from December, prompting fears of rate leakage as travellers are…

Hyatt bins miniatures in plastics-free push

Hyatt Hotels has joined IHG and Marriott in ditching single-use toiletries and moving to eliminate single-use plastics throughout its properties.

The power shift making accom rethink its focus

There’s a quiet revolution happening in accom - the rise of the female traveller.

Influencer marketing: The big questions answered

Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…

How to market effectively on Instagram

With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts…

Hoteliers vs Muggles?

The hospitality jargon on your website might be penalising your direct reservations

New tags for Perth, Gold Coast in push to attract internationals

Perth and the Gold Coast will be reclassified regional cities, not major ones, as they look to cash in on…

Why a marketing agency can’t guarantee bookings

I wish to debunk some myths and tell some home truths about working with a marketing agency.

Will TripAdvisor’s ‘book direct’ ploy change the game?

TripAdvisor has launched a ‘book direct’ button within its Sponsored Placements platform which it claims will boost profits for accommodation…

Australian island among Lonely Planet’s top destinations for 2020

An idyllic New South Wales getaway has been ranked the world’s fifth best region to visit by Lonely Planet.

This website uses cookies.