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marketing

Flight Centre fined quarter of a million dollars over misleading ads

Australia’s biggest travel agency has been penalised more than quarter of a million dollars after the consumer watchdog alleged it…

Should hotels demand more for their donations?

Do-good programs abound in the hospitality spectrum. But should they fit into a hotel’s wider marketing strategy?

The hidden cost of working with influencers

There are many ways to define influencers, but sadly we tend to revert to the simplest variable accessible out there:…

Storytelling for accom: Why it matters

It’s about little words with massive effect and making dreams into reality.

Uncover the hidden talents of your staff

It’s time to dig out those resources and put them to good use!

Booking site uses illegal drip pricing to lure Australian guests

Resort fees may be illegal Down Under, but at least one booking site is flouting Australian consumer law with its…

How to take control of your inventory

What are the differences between travel agents and B2B wholesalers and what are some key tips and tricks on managing…

The power of user-generated content

Today’s online customers want more than to simply see ads about your products; they need social proof to help them…

Aussie tourism booming, new figures show

Australia’s 113 million homegrown tourists spent a record $77.5 billion in the year to June and our international visitors hit…

Six winning social media content ideas

Social media can be overwhelming! What exactly should you post to stand out and get people talking?

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