Saturday, June 23, 2018

Tag Archives: marketing

A match made in designer heaven

QT Melbourne has announced a partnership with Melbourne Fashion Week (MFW) 2017, securing a collaboration which celebrates fashion, design and creative innovators across Australia.

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Mobile bookings are up. Why aren’t yours?

Hotel booking engines need to look and feel more like apps. Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets.

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7 trainer tips for hotel reservations

If you're like most hotel managers, chances are you are highly focused on securing more direct bookings and thus reducing the costs of customer acquisition. If so, here are some train-the-trainer style tips for providing your reservations and/or front desk colleagues with the skills they need to covert today's over-informed, channel surfing callers.

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Eliminating the off-season

Consider this your quarterly performance audit, but thinking a bit more ambitiously, it is already time to look ahead to 2018! Now is the perfect time to reevaluate the goal we proclaimed at the beginning of January, but there's also enough time to plan something bold for next year.

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The 4 pillars of hospitality technology

Nowadays, hoteliers are so inundated with technology that the tasks of prioritisation and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! Unless you have specific objectives with a firm plan and budget in mind, you'll easily be intimidated by the sheer myriad of options for consideration.

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Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

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