marketing
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Developments
World-first infinity pool floated to top luxury hotel
A luxury hotel skyscraper in London may be topped with the world’s first 360-degree swimming pool.
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Industry
Google vs TripAdvisor: Whose reviews matter most?
The clout of hotel review aggregators continues to grow, including the bigwigs Google and TripAdvisor. The question is, are you…
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Industry
Why invest in an accom franchise?
Many people come into accom management from completely different careers: entrepreneurial and resourceful, yes, but green when it comes to…
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Industry
How do you optimise your website for voice search?
In 2016, web marketing studies estimated that 20 percent of mobile users had already performed a voice search online. This…
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Developments
Support your accom’s F&B with four easy tactics
Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces…
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Industry
Selling the message of exciting, dynamic, rewarding careers
Across the hotel industry we are hearing many stories of businesses concerned about where their future workforce will come from.
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Developments
Accom: What you need to know about Facebook, Instagram and WhatsApp
The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels…
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Industry
Learn the marketing moves to capture new audiences
One of the biggest mistakes accommodation marketers make when planning ad campaigns and promotional offers are building these campaigns around…
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Developments
Hotel beds of rich and famous prompt guest love-ins
One is an heir apparent and and the other rock royalty - and both are selling guest rooms on the…
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Developments
Ovolo riding high on Australian micro wave
Ovolo is embracing the ‘small is beautiful’ concept with the unveiling of 17 new rooms at Canberra's Ovolo Nishi and…
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