marketing
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Industry
Best Western goes soft as Veriu, Accor hit the spotlight
Best Western has announced the first six hotels to fall under its ‘soft brand’ SureStay Collection by Best Western in…
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Industry
Four Instagram trends for travel marketing in 2019
While Facebook continues to struggle with one controversy after the other, Instagram represents without a doubt its silver lining.
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Industry
Price wars – their impact and value in accom
Competition exists in every industry. Regardless of how niche a product/service you create, there will always be someone else who…
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Developments
Choice sells ‘book direct’ through humorous TV ad blitz
Choice Hotels has launched a new TV ad campaign across Australia and New Zealand using an age-old awkward question to…
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Industry
How bathroom amenities tell your story
Matching guestroom amenities to your property can have a surprisingly profound impact.
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Management
Online reviews still important, but craze slowing down
Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…
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Industry
Three reasons why Facebook & Instagram dominate accom marketing
Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.
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Industry
Tourism Australia in a pickle over free lunch ad
Tourism Australia sparked a social media storm when it advertised for photo shoot models - with the only payment being…
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Developments
Accom powering up to drive off-season occupancy
W Brisbane is toning up its marketing efforts through a new fitness drive for guests which includes "wildly fun" silent…
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Industry
Four things accom can learn from good destination marketers
When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much…
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