marketing
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Developments
Government commits $11m to lure cashed up tourists
Big-spending Chinese tour groups are the target of an $11 million funding boost likely to “pay for itself many times…
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Industry
Wining, dining and corporate gifts: Is hospitality guilty of buying favours?
Australia’s politicians and rule-makers have come under scrutiny this week for allowing and accepting undisclosed gifts from the industries they…
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Industry voices
The five pivotal steps to finding the right social media influencer for your property
For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property,…
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Management
Five examples of accommodation website innovation
It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital…
Read More She’ll be right: Why Australia rates top for holiday chill
Quality of life and a laissez-faire attitude see us rank high on the global ladder, with a strong placing overall…
Read MoreAustralia voted “world’s most instagrammable”
Australia has been designated the world’s most Instagrammable destination.
Read MoreAre we on the verge of a parity nightmare?
Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted…
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Industry
Hold the phone: The marketing tactic accom should be dialling up
Today’s meeting planners are relying less on hotel sales teams to help find venues and more on their own online…
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Management
How to free up your staff for the important stuff
Chances are that if you take a good hard look at how accom salespeople spend their work days, there are…
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