marketing
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Industry
Suiting the suits: What business travellers want
Business travellers shop around for accommodation and value loyalty perks, new research shows.
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Industry
Why being ‘China ready’ matters
Due to the inspired marketing strategies of Tourism Australia and the state tourism boards, Australia attracts China’s big spenders.
Read More Tourism organisation slammed as “out of touch” over campaign
A Port Douglas accommodation group has slated the local tourism authority for an advertising campaign it calls a “blatant act…
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Developments
Motto the new word in budget travel
A new breed of budget travel is emerging which could see the demise of smelly dorms laden with twenty-somethings camped…
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Industry
10 essentials of a killer accommodation website
There are a number of proven elements that when applied consistently, can transform a hotel website into a true market…
Read More Major sporting events a big win for regions
Destination NSW is delivering on a promise to target regional visitor growth with the announcement that four top-line sporting events…
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Events
Accom group’s off-the-wall plan to encourage bookings
Art Series Hotels are bringing some ‘street’ to their upscale brand by inviting guests to grab a spray can, mask…
Read More Intimate the new ultimate in Aus luxury travel market
Luxury travel is no longer the reserve of the very wealthy - the luxe travellers of today are younger, more…
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Developments
Holiday parks targeted in Australian booking first
Caravan and camping business are the target of a new Australian booking channel and website solution designed to increase online…
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