marketing
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Industry
Marketing budgets: How much is enough?
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on…
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Industry
Big eight targeted in tourism blitz
Tourism Australia and Singapore Airlines have signed an $11 million marketing deal to promote Australia to key overseas markets.
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Industry
August figures just released, a record 4,390 buyers visit Accom Properties
In its 18 months in the market, Accom Properties, the trusted industry commercial accommodation listings portal, has again achieved record…
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Industry
Why video matters to your accom
Should I be considering promotional video content for my property? The answer is yes..
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Industry
Forget your accommodation. It’s all about emotions..
Instead of focusing on your rooms, your restaurant, your spa or any of your travel awards, focus on the emotional…
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Developments
From Dubbo to the world: The mum-and-dad operators taking on the OTAs
A pair of Dubbo accom veterans are taking on the might of the online travel agencies with their home-grown booking…
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Industry
Can social media advertising rescue slow booking periods?
No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face…
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Industry
The problems with multiple data sources
It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card.
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Developments
Airbnb spreads reach with targeted concentration
Airbnb is extending its model to embrace new Australian markets and partnerships.
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Industry
Why guests still crave the human touch
Receiving a text message asking if my room is OK - or a pre-arrival "welcome" email telling me what I…
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