marketing
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Developments
From bible bashing to the Broome boom: we reveal Aussie’s latest travel trends
The Bible and the Book of Mormon will be placed in all Starwood, Westin and Sheraton hotel rooms following a…
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Industry
Why owning guest relationships is vital
When you generate a direct booking, not only are you not paying commissions to a third-party but you are gaining…
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Industry
Naked truth: The OTA programs violating contracts and threatening profits
Accommodation owners and managers must realise that falling hotel profitability is due to OTAs increasing market share and “sneaky” initiatives…
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Developments
Is Australia about to ban rate parity clauses?
Australia may be close to a legal ban on rate parity clauses imposed by online travel agencies, following a landmark…
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Industry
Hotel signs slated as “gross”, “creepy” and “yuck”
Sexually suggestive signs displayed in a New Zealand hotel have been placed under management review following complaints labelling them “gross”…
Read More The world’s favourite travel brands revealed – and which Aussie makes the top ten
Analytics platform NetBase this week released its annual Social Media Industry Report 2018 Travel and Hospitality, using social analytics technology…
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Appointments
Who are accom’s latest movers and shakers?
A raft of new appointments is making waves at home and across the pond.
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Developments
Sheraton lures new crowd with sunset wine and cheese
An iconic Sydney hotel renowned for its decadent high teas has extended its afternoon delights to include sundowners paired with…
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Industry
20 free tools every marketer should know about
Let’s start off by busting one of the biggest marketing myths: Great accommodation marketing requires a massive investment.
Read More We reveal the best guests – and how to attract them
Package travellers to Australia book earlier, stay longer, cancel less and spend more than their non-package counterparts, says the latest…
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