marketing
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Industry
Could QR codes transform hospitality?
Could QR codes revolutionise the hospitality industry? While far from being mainstream in Australia, the use of QR codes is…
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Developments
WA developments abound despite tourism threats
One of Australia’s leading eco-resorts, Karijini Eco Retreat located 1,500km north of Perth, will have new managers from March as…
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Developments
NSW launches $10m social media recovery push
Visitors to drought and bushfire-ravaged NSW are being urged to aid the state’s tourism recovery through a new $10 million…
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Industry
Accom: Manage your online reputation
Online reputation is vital to the success or failure of almost every business.
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Developments
Goldie goes after oldies in marketing first
Destination Gold Coast has launched a $2 million domestic marketing campaign designed to entice mature Australians to the southern Queensland…
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Developments
The art of the hotel Instagram feed
Let’s face it. Creating Instagram content and creating good Instagram content are two different things.
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Industry
Digital marketing trends to stay on top of for 2020
As for most industries, it’s important for the hotel industry to adapt to the digital age in order to remain…
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Industry
The hotel marketing metrics that lie, a lot!
One negative stat can send your marketing team running in all directions trying to understand exactly what happened. But, more…
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Developments
Holiday at home, Aussies urged, as sector fights “heartbreaking” devastation
‘Holiday Here This Year’ is the message of a new Tourism Australia campaign pushing Aussies to help rebuild domestic tourism…
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Developments
What are the top web design trends in 2020?
We will be seeing designers get more creative and play with extremes, reinvent previous styles and seamlessly experiment with new…
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