marketing
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Developments
Accom celebrates as Trivago found guilty
Trivago faces a multi-million-dollar fine after the Federal Court found it misled travellers over hotel pricing in breach of Australian…
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Management
Agoda ad rekindles ‘bait and switch’ fears
An online travel agency censured overseas for questionable advertising tactics is allegedly running 'bait and switch'-style promotions in Australia.
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Industry
Too soon? Kangaroo Island sells tourism credentials as fire threat looms
South Australians are being urged to maintain travel plans to the fire-ravaged Kangaroo Island despite weather conditions threatening further destruction…
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Developments
Year in review: Hotel marketing trends that dominated in 2019
It’s been a big year in our industry, and each hotel I worked with has enjoyed some great wins or…
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Developments
Perfect response: How review replies are driving bookings
A TripAdvisor-commissioned poll of 23,000 travellers globally has found personalised responses from accom managers lead to better customer reviews and…
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Developments
Tourism chiefs launch training to target ‘critically important’ market
With Indian visitor numbers predicted to swell by 20 percent in the next two years, a program has been launched…
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Industry
The pop-up wars: Why personalisation matters
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…
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Industry
The power of backlinks for your accom business
One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…
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Industry
What hoteliers can do to increase their online conversions
What can the hoteliers do to increase their online conversions? It begins with separating your online audience into bookers and browsers...
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Industry
Four ways accom can aggressively acquire new emails
Whether you represent a new hotel, or an existing property looking to rebuild its email list and ensure GDPR compliance,…
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