Tuesday, January 22, 2019

Tag Archives: marketing

Why guests still crave the human touch

Receiving a text message asking if my room is OK - or a pre-arrival "welcome" email telling me what I already saw at the hotel’s website - evokes the same emotional reaction I have when receiving “happy birthday” texts and emails from my doctor’s office..

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Why owning guest relationships is vital

When you generate a direct booking, not only are you not paying commissions to a third-party but you are gaining access to vital details that can be used to cross-sell, up-sell and ultimately nurture a relationship with the customer that will gain repeat business and vital word-of-mouth referrals.

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