marketing
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Developments
Flight Centre fined quarter of a million dollars over misleading ads
Australia’s biggest travel agency has been penalised more than quarter of a million dollars after the consumer watchdog alleged it…
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Industry
Should hotels demand more for their donations?
Do-good programs abound in the hospitality spectrum. But should they fit into a hotel’s wider marketing strategy?
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Developments
The hidden cost of working with influencers
There are many ways to define influencers, but sadly we tend to revert to the simplest variable accessible out there:…
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Industry
Storytelling for accom: Why it matters
It’s about little words with massive effect and making dreams into reality.
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Industry
Uncover the hidden talents of your staff
It’s time to dig out those resources and put them to good use!
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Developments
Booking site uses illegal drip pricing to lure Australian guests
Resort fees may be illegal Down Under, but at least one booking site is flouting Australian consumer law with its…
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Industry
How to take control of your inventory
What are the differences between travel agents and B2B wholesalers and what are some key tips and tricks on managing…
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Industry
The power of user-generated content
Today’s online customers want more than to simply see ads about your products; they need social proof to help them…
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Developments
Aussie tourism booming, new figures show
Australia’s 113 million homegrown tourists spent a record $77.5 billion in the year to June and our international visitors hit…
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