marketing
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Developments
‘Playground’ tag creates big upswing for Goldie
Branding the Gold Coast ‘Australia’s favourite playground’ is prompting a surge in high-spending tourists, the city’s tourism chief claims.
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Management
South Australian tourism ad branded offensive and ageist
A new South Australia Tourism advert has been labelled “appalling”, “depressing”, “sad” and “shocking” for its depiction of an old…
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Developments
Clothes maketh the brand..
Five-star service begins with how your staff dress. The team’s attire is just as much a reflection of brand as…
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Developments
Marriott scraps minis, signalling possible end for single amenities
The days of bathrooms miniatures look to be numbered, with Marriott this week following IHG’s lead in announcing it will…
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Industry
Is this the shortest path to a direct booking?
When it comes to hotel advertising channels, metasearch advertising is the new, big kid on the block, spanning multiple platforms,…
Read More 20 surprising digital marketing stats every accom marketer should know
We painstakingly compiled these updated 20 digital marketing nuggets to help you validate and benchmark your digital marketing efforts. You’re…
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Developments
Google: Finally becoming an OTA?
Google is spreading its grip on the web - both on a global scale and across the vast majority of…
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Developments
Australasian brands go global as Expedia takes on Airbnb
Stayz and Bookabach, two quintessentially homegrown brands, are listing properties overseas as parent company HomeAway looks to encroach on Airbnb…
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Developments
Under pressure tourism chiefs defend taxpayer-funded trip
WA tourism has defended a decision to take 40 social media influencers on a taxpayer-funded getaway as part of its…
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Industry
Four things accom can do to improve reviews
How can you ensure your hotel remains competitive in the ever expanding landscape of hotel review sites?
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