marketing
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Developments
Room boom a threat, say capital’s hoteliers
Yet another luxury hotel has been announced for Adelaide this week, stoking fears the accom building boom will saturate the…
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Industry
Value, pricing and the guest…
A key revenue management strategy is to measure what our customers value and capture their willingness to pay through a…
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Industry
Jeff Bezos’ secret to accom marketing success
Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things…
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Developments
Margaret River takes on multinationals
Margaret River’s tourism providers have designed their own direct booking platform in the battle to win guests from OTAs and…
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Industry
Five ways to ensure you are following the latest hospitality trends
In preparation for next year, we’ve found some top trends that can help your business and brand provide what your…
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Developments
EXCLUSIVE: OTAs losing share as holiday parks fight back on direct bookings
Australian holiday parks are regaining control of their online sales distribution channels and clawing back market share from Booking.com and…
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Industry
Holiday rental company charged with manipulating guest reviews
New Zealand accommodation booking company Bachcare has been charged by the nation's consumer watchdog with allegedly manipulating online reviews.
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Developments
WA cuts fluff to show record growth alongside Gold Coast
Western Australia has gone from serial wooden spooner to star tourism performer nationally, recording a 22 percent rise in interstate…
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Industry
Eight ways to market your accom according to season
Distribution plans needs diversified strategies to cater to seasonal changes.
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