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millenials

Accommodation marketing to millenials

Millennials, defined as people born between 1982 and 2000, now make up the largest living generation.

Should hotels let guests stay now and pay later?

A young group of experience-driven individuals are expecting more time to pay for experiences that they’re having now. With the…

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing…

Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to…

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