Wednesday, August 15, 2018

Tag Archives: online travel agents

Damaging impact of OTAs

Giant global online travel agencies are having a corrosive impact on accommodation businesses, according to the results of a new industry survey.

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Top-rated hotels announced

This year, Trivago has announced that its top-rated hotels have been awarded across six different categories: 5-star, 4-star, 3-star, Alternative Accommodation, Value for Money and Chain Hotel.

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Shocked industry responds to game-changing Star Ratings Australia closure

Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling indication of what the digital age means for Australia’s accom sector. Star Ratings Australia told accomnews: “There will no longer be a standardised or accredited accommodation rating system. This means properties will have the freedom to advertise any rating they …

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Loyalty program retooling focusses on personalisation

With online travel agents winning the war on accommodation bookings worldwide, hotel companies are revisiting loyalty programs as another marketing tool in the hope that consumers will start booking direct. Many hotel operators are hamstrung with contracts with OTAs that limit their ability to undercut pricing, with the important exception of loyalty members. Loyalty programs have been a somewhat neglected …

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