online travel agentsDamaging impact of OTAs 6 years ago Giant global online travel agencies are having a corrosive impact on accommodation businesses, according to the results of a new…Top-rated hotels announced 6 years ago This year, Trivago has announced that its top-rated hotels have been awarded across six different categories: 5-star, 4-star, 3-star, Alternative…We’re using the wrong message to fight OTAs 7 years ago Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is…Effectively optimising your hotel’s OTA profile 7 years ago It’s common knowledge that hotels are at a disadvantage if they aren’t engaging online travel agents to boost their distribution…Shocked industry responds to game-changing Star Ratings Australia closure 7 years ago Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling…Loyalty program retooling focusses on personalisation 8 years ago With online travel agents winning the war on accommodation bookings worldwide, hotel companies are revisiting loyalty programs as another marketing…