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online travel agents

Damaging impact of OTAs

Giant global online travel agencies are having a corrosive impact on accommodation businesses, according to the results of a new…

Top-rated hotels announced

This year, Trivago has announced that its top-rated hotels have been awarded across six different categories: 5-star, 4-star, 3-star, Alternative…

We’re using the wrong message to fight OTAs

Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is…

Effectively optimising your hotel’s OTA profile

It’s common knowledge that hotels are at a disadvantage if they aren’t engaging online travel agents to boost their distribution…

Shocked industry responds to game-changing Star Ratings Australia closure

Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling…

Loyalty program retooling focusses on personalisation

With online travel agents winning the war on accommodation bookings worldwide, hotel companies are revisiting loyalty programs as another marketing…

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