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Tag Archives: ota

Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

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Shocked industry responds to game-changing Star Ratings Australia closure

Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling indication of what the digital age means for Australia’s accom sector. Star Ratings Australia told accomnews: “There will no longer be a standardised or accredited accommodation rating system. This means properties will have the freedom to advertise any rating they …

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Booking.com launches accelerator program for startups in sustainable tourism

Designed to identify, mentor and fund enterprising startups from around the world that are seeking to have a positive impact on the global tourism industry, the three-week programme taking place in June 2017 in Amsterdam will culminate in a chance to pitch for grants of up to around $690,000 from Booking.com. The OTA is accepting applications from interested startups from …

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How to benefit from joining a brand in 2016

In a sector set to boast the world’s largest hotel company thanks to that Marriott-Starwood merger, branding has become more competitive than ever. This means that properties thinking about joining a brand have more leverage and benefits to gain than they may have done several years ago. Not only are the big mega-brands vying for your attention but there is a …

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