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Saturday, March 25, 2017
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Tag Archives: ota

Shocked industry responds to game-changing Star Ratings Australia closure

Official ratings no more: the scheme will completely cease to operate as of June 30 this year, in a startling indication of what the digital age means for Australia’s accom sector. Star Ratings Australia told accomnews: “There will no longer be a standardised or accredited accommodation rating system. This means properties will have the freedom to advertise any rating they …

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Booking.com launches accelerator program for startups in sustainable tourism

Designed to identify, mentor and fund enterprising startups from around the world that are seeking to have a positive impact on the global tourism industry, the three-week programme taking place in June 2017 in Amsterdam will culminate in a chance to pitch for grants of up to around $690,000 from Booking.com. The OTA is accepting applications from interested startups from …

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How to benefit from joining a brand in 2016

In a sector set to boast the world’s largest hotel company thanks to that Marriott-Starwood merger, branding has become more competitive than ever. This means that properties thinking about joining a brand have more leverage and benefits to gain than they may have done several years ago. Not only are the big mega-brands vying for your attention but there is a …

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Loyalty program retooling focusses on personalisation

With online travel agents winning the war on accommodation bookings worldwide, hotel companies are revisiting loyalty programs as another marketing tool in the hope that consumers will start booking direct. Many hotel operators are hamstrung with contracts with OTAs that limit their ability to undercut pricing, with the important exception of loyalty members. Loyalty programs have been a somewhat neglected …

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The tiny mouse that roared!

For more than twelve months, motels and hotels alike that use a virtual credit card system (VCC) for collecting monies from guests for prepaid bookings, have faced anguish with online travel agents (OTAs) advertising mixed messages. OTAs have continually splashed messages of ‘no deposits’, ‘nothing to pay until arrival’ and ‘no credit card fees’ on their websites, making guests and …

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Are chat bots the new way to book accom online?

Following news of Kayak’s new Facebook messenger booking app, will chat bots become the next big thing for hospitality booking engines? We have seen the likes of TripAdvisor and Amazon try, with varying success, to offer price comparisons that use meta-search capabilities to build upon the OTA model but the main issue with these comparisons is that they never seem …

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